Agenda

Day One - Tuesday 23 June 2009

09.00 KEYNOTE: The future of HD: Visions of a high profi le broadcaster

• Exploring key areas for growth and the importance of putting HD into practice
• Identifying the most important and strategic technological developments that will drive the consumers take up of HDTV
• Discussing the future of high defi nition broadcasting

Danielle Nagler, Head of BBC HD, BBC

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INDUSTRY STATUS: Whos doing what, where?

Exploring the extent of HD adoption in both the European and worldwide markets.
Examining the most significant developments and setting benchmarks for the broadcast
industry in HD implementation.

09.30 Chairmans introduction - HD across Europe
David Wood, Chair, European HD Forum

09.50 Examining the key figures and the current status of HD progression
internationally - Vincent Létang, Senior Analyst, Screen Digest

10.10 Panel discussion - Examining recent developments currently in practice
across the continent.

Additional speakers joining this panel include:
Jean-Pierre Lacotte, Chairman, HD Forum - France
Sissela Andrén, HD Coordinator, Swedish Television SVT
Dietrich Westerkamp, HD TV Manager, EICTA
Adam Brodziak, Technical Director, Telewizja Polsat
John Luff, Television Technology Consultant, and SMPTE Fellow

10.45 Coffee and networking

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1080p50: Dream or reality?

1080p50 (3G) comprises both resolution and frame rate. Acting as an enabler for future
3D broadcast systems, several products are already available to support 3G but complete
systems are yet to be unveiled.

11.15 Chairmans introduction - Championing and driving 1080p50 forward
Hans Hoffman, Project Manager, European Broadcast Union

11.35 Developing new broadcasting facilities: Incorporating 1080p50 equipment
David Carr, Operations Director, Media City UK

11.55 Being an early innovator: What are the benefits for making 3G
mainstream now?
Chris Johns, Chief Engineer - Broadcast Strategy, BSKYB

12.15 Panel discussion - Exploring the current status of 1080p50 and the role
manufacturers will play in driving forward change. The panel will debate the
anticipated advancements over the next 2 years.

Additional speakers joining this panel include:
Nigel Seth-Smith, Project Definition Specialist, Gennum

12.30 Lunch and exhibition

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AUDIO: Overcoming challenges and complexities

There is clear evidence that audio strongly influences the overall perception of a
programme. However audio is frequently stated to be more complicated than video.
This session explores the specific challenges of managing audio from the creative and
engineering perspective, with case studies looking at balancing surround, stereo and mono.

13.30 Chairmans introduction - Exploring the latest developments in HD audio
Karl Slavik, Senior Broadcast Consultant, ARTECAST

13.40 Implementing HD and audio - lessons from Switzerland
David Roth, Manager - Engineering, HD Suisse

14.00 Handling surround audio in HD contribution and transmission infrastructure
Jason Power, Director - Broadcast Systems, Dolby

14.20 Demonstrating HD audio from the 2008 Wimbledon Men's Final, Beethoven's 5th Symphony and the Vaughn Williamns Centenary
Bill Whiston, OB Sound Supervisor, SISLIVE and BBC 

14.40 Panel discussion - Audio experts will provide insight into what makes for good
programme audio and will explore how well the industry is coping with
the additional complexity of time constraints and limited budgets.
How much of a compromise it is to mix for surround, stereo and mono?
Is surround sound correctly reproduced and appreciated by consumers?

Additional speakers joining this panel include:
Professor Francis Rumsey, Director of Research - Insititute of Sound Recording,  University of Surrey
Ben Hooper, Senior Sound Engineer, blue, part of the Prime Focus Group

15.00 Coffee and networking

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PRODUCTION: New techniques and processes

Ambitious presentation techniques are changing the face of production; with examples
including the greater use of smaller cameras and utilisation of natural light. Once captured
how are the programmes assembled in post production? Does IT file-based production
provide all the answers?

15.30 Chairmans introduction - Identifying the current trends and newest
techniques in production and post production
Andy Quested, Head of Technology, BBC HD

15.50 Examining new and innovative camera choices for HD production
Walter Demonte, Head of Department, WDR Germany

16.10 Gain critical insight into OB from one of the largest OB fleets
Timo Koch, CEO, Outside Broadcast

16.20 Panel discussion - Representing all the major genres, the panel will discuss
the installations supporting these productions and debate methods that
maintain production quality.

Additional speakers joining this panel include:
Sara Hill, Post Production Director, blue, part of the Prime Focus Group

16.45 SPECIAL FEATURE SESSION - Super Hi-Vision (SHV)
SHV is the revolutionary new digital video format currently proposed by NHK of Japan, the BBC and Italian national broadcaster RAI.  This format has a resolution of 7680 x 4320 pixels, four times as wide and four times as high as existing HDTV. 

This session will include:
The making of Super Hi-Vision (video)
General SHV introduction -  David Wood - EBU
Overview of SHV demonstrations at IBC - Dr. Yoshiaki Shishikui - NHK
IP transmission test for SHV - Dr. John Zubrzycki - BBC
Satellite transmission test for SHV - Ms. Vittoria Mignone - RAI
Overview of SHV demonstrations at NAB and full-resolution SHV Research in NHK - Dr. Yuji Nojiri - NHK

Panel discussion:
Yuji Nojiri, NHK Japan
Yoshiaki Shishikui, NHK Japan
David Wood, Chair, European HD Forum
John Zubrzycki, Research and Development, BBC
Vittoria Mignone, RAI

17.45 Drinks reception and close of day one
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Day Two - Wednesday 24 June 2009

09.00 KEYNOTE: Broadcasting the Olympics in HD: Beijing and beyond

Paul Mason, Head, Olympic Broadcasting Services London

Technology underpins new developments in high definition. In particular, there is still a high
expectation on compression to manage high HD bit rates. How close are broadcasters to a
fully IT based environment? Issues with motion blur have been highlighted by the BBC who
are now advocating even higher frame rates for the future.

09.30 Chairmans introduction - New approaches to HD implementation
John Luff, Television Technology Consultant, and SMPTE Fellow

09.50 HD file based workflows - Luk Overmeire, Technology Expert, VRT

10.10 Challenges of 50-60hz and high frame rates
Richard Salmon, Senior Research Engineer, BBC Research

10.30 Panel discussion - HD is still evolving and is far from mature. The panel will
discuss the timeline for the new developments and how new installations
should be designed to avoid being locked out from todays lacking technology.

Additional speakers joining this panel include:
Brendan Mallon, Technology Development Manager, BBC Scotland 
John Pittas, Senior Director - Product Development, Evertz Microsystems   

10.50 Coffee and networking

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REGULATION: Spectrum usage and business strategies

Analogue, digital, and HD place high demand on spectrum usage and provide broadcasters
with the challenge of having to simulcast, in some cases, all three versions. DVB-T2 is
being rolled out across Europe and the results from initial implementation are in. Does the
performance meet expectations? Is this the route to HD or do we need yet another more
radical look at compression strategies?

11.20 Chairmans introduction - Understanding UK specifications for HD
Richard Lindsay-Davies, Director General, DTG

11.40 DVB-T2 HD deployment
Greg Bensberg, Principal Advisor - Broadcasting, OFCOM

12.00 Update: Transmission Compression
Rainer Schaefer, Head of Production Systems - TV, IRT

12.20 Panel discussion - The panel will represent the full cross-section of delivery
options to enable the audience to have a complete overview of the possible
challengers for HD delivery. With spectrum at a premium will telco's come up
with a competitive alternative for HD? In addition the future possibility of
mixing in 3D should be considered.

Additional speakers joining this panel include:
Simon Gauntlett, Technology Director, DTG
Graham Plumb, Head of Distribution Technology, BBC

12.40 Lunch and exhibition
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PRODUCTION: New studios and broadcast services

Whats new in the production environment? Has HD got all the capabilities that have become
common-place in the SD world? What are the key elements when planning new studios and
broadcast services?

13.40 Chairmans introduction - A broadcasters perspective
Simon Fell, Director of Future Technologies, ITV

14.00 New Studios
Marco Pellegrinato, Deputy Director - R&E, Videotime Mediaset Group

14.20 Discussing whats new in specialty HD equipment
Reinhard Penzel, Principal, JETZT

14.40 ZDF - The migration to HD
Tobias Schwahn, TV Systems Engineer, ZDF

15.00 Panel discussion - Does the panel envisage any new SD installations
or is HD now the only game in town? How is the co-existence with
SD and the migration from SD managed? Do broadcasters have
everything they need at the right price to design production facilities
with confidence?

15.20 Coffee and networking

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CONSUMER PERSPECTIVE: New services and 3D

Today's savvy consumers determine the success and failure of new products and technology.
They will be the ones who determine the success or failure of HD and 3D in the home.
The movie industry and broadcasters are trialling 3D broadcasting to the home. In the near
future, Blu-ray will be distributed with 3D content and display manufacturers already have a
consumer proposition for 3D.

15.50 Chairmans introduction - Co-exististence of HD and 3D
John Ive, Consultant and Technologist, IveTech

16.00 The 3D "television" phenomena
Jim Bottoms, Co-founder, Future Source

16.20 Trialing 3D in broadcasting
Chris Johns, Chief Engineer - Broadcast Strategy, BSKYB

16.40 3D HD in Germany
Tobias Vees, Wige

17.00 Panel discussion - The great 3D debate: Is 3D the next HD? How viable is this
as a television format and what technology is needed to bring it to the home?
What is the business case and will it support or threaten HD? Can broadcasting
to large screens provide an alternative draw for movie theatres?

Additional speakers joining this panel include:
John Zubrzycki, Research and Development, BBC
Peter Angell, Director of Production and Programming, Host Broadcast Services
Peter Wilson, Principal, HDDC
Colin Smith, Interactive Analyst, ITV Consumer

17.20 HD Masters 2009 - The grand finale
This session will bring together chairman from both days to discuss
their findings and summarise the learnings from HD Masters 2009.

17.30 Close of conference